Catherine Franz

name Catherine Franz, a Certified Marketing and Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.catherinefranz.com

Business

What Distinguishes You From Your Competitors?

23rd September 2005
In marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: "What distinguishes your product or service from similar products or services, even businesses as a whole?" After continually battling m... Read >
E-Marketing

What Distinguishes You From Your Competitors

26th August 2005
U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, "What distinguishes you from similar products or services, even businesses as a whole.?" Even after going through the regular method of finding out what was unique... Read >
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